Kevin Butler at Sony E3

Kevin Butler is the guy who shows up in some of the Sony T.V. ads, he hits that "pointdexter" niche really well.  He has enough nerdiness to appeal to gamers, enough dry humor to be enjoyable, and hits that "office space" anti-corporate mark enough to be believable. This press conference bit was pretty good, at least there was some entertainment.  Also, I think it does Sony well to have a sort of "third party" throwing the Microsoft and Nintendo jabs.  When Nintendo starts with the whole "Everyone complains but look how much money we made!" or when Cliffy B starts talking smack for Microsoft, it just comes across as rude.  But for some reason when Kevin Butler gets up and makes inside jokes about it, it is much more effective.


Anyways, watch and enjoy.  This comes from the good guys at Giantbomb.